An email newsletter?  Blog updates?  A personal visit or phone call? 

Video is a fast and effective way to capture product features, explain product functions and keep your sales team and customers up to date.  

But how to package that video and deliver it effectively? 

This is how I am using VidVersity in the Little Space, a boutique co-working and event space in the eastern suburbs of Sydney. 

The Little Space, Bondi

A big part of my customer base is corporate clients looking for an off-site venue so to secure a booking, I need to make sure the EA or Events Manager is completely confident in the space.  Photos and videos are the best way to do this so VidVersity is really selling my space for me. 

Once I have the customer booked in, I use VidVersity to provide resources about the space. 

“How do I use the monitor?”

“How do I access the meeting rooms after hours”

“How do I use your online booking platform?” 

Want to learn how to do something?  Do you prefer to read about it or watch a short video? 

The Little Space, Bondi

In a 30 second video, I can show my customers how to to get access to our products and services,  to connect to the technology and get started. 

I can give them a video tour and embed booking links in the video chapters. 

And I can combine it all into an online ‘catalogue’ with easy to find chapters which I can edit, move and extract.   This means I can repackage existing video for different purposes.  I can create a video-based sales deck. I can create an on-boarding or induction manual for new customers.  And I can create a resource for existing customers so they can easily find answers any time. 

I can reuse video content for different formats, for prospective customers, for onboarding new customers and delivering great resources to existing customer to highlight new features. 

And it’s no longer the next best thing to being there in person, it’s better.  It saves time and money and lets me reach my customers wherever they are. 

Video has truly transformed the world of learning.  Look around you on the bus, the airport lounge or just the nearest teenager with a device.  Video rules the digital highway!
At VidVersity, we want to capture the power of video because it truly is the most effective way to capture assets within your organisation. Expert knowledge, training, product features, specialist experience, external training can all be captured and shared on video.
Let’s look at some real-life examples.

1. Induction.

Induction is repetitive, costly and often delivered frequently to small numbers of staff.  Video your senior staff members on their experience in the workplace, interview recent inductees and capture their advice to new starters and video some key ‘faces’ to know within the organisation.  Capture onscreen processes and create a ready resource for staff to return to any time. Build this into your live program.

2. Support your sales team.

Provide video based updates on new product features.  Video these weekly and deliver to your sales staff.  With VidVersity you can add additional resources such as documents and notes and remove any out of date content at any time.

3. Occupational Health and Safety.

Live training is essential but how do you ensure those with English as a second language have understood the training?  Video your training sessions and with VidVersity create subject matter chapters and provide subtitles or translations.

The possibilities of video are endless and we all carry a powerful device in our pockets.  The iPhone and VidVersity can capture all the expertise floating around your organisation.

This week, I tuned into ABC Radio to hear the marvellous Jean Kitson discussing the importance of educating staff about the challenges of menopause in the workplace – this being one of the last workplace taboos. Why? Because it’s very likely that some of the senior and valuable members of any given organisation may be experiencing the challenging symptoms of menopause and what looks like a person flustered and not in control of the agenda is just a person undergoing a normal and healthy process.

As a society, we have gone some way to breaking down social stigmas and prejudices around gender, sexuality and mental illness but for women experiencing menopause, this can still be an isolating and embarrassing experience. Education is an essential step toward understanding and a supportive workplace means happy and productive staff.

As developers of an online learning tool VidVersity, we want to empower organisations to easily create content within and for their organisations. Health and well-being topics are ideally suited to an online, interactive format. This enables content to be curated in a sensitive way and widely delivered within an organisation.

Video your staff sharing their personal experiences, video experts talking about how individuals are affected by anxiety, depression, pregnancy, menopause, divorce and separation.

Record your senior staff members and your HR team discussing how the organisation supports the staff. Edit the video into easily accessible chapters. Add resources such as web links, printable notes and links to external resources. Provide the opportunity for anonymous user surveys at the end of the course. And remember, the VidVersity platform is designed so even the non-technically minded can utilise it and course content can be created in a matter of hours.

Provide this as part of your annual health and well-being programme, as part of your induction programme or just as a readily accessible resource.

It’s so easy to create this content using video and to deliver this to your staff within your Learning Management System or by simply using a shareable link.

So next time, a woman is looking a little hot and bothered in a meeting, rest assured, she’s not flustered about the meeting, she has that covered. She just might need the air-conditioning on! A little education and understanding will go a long way.

USING TECHNOLOGY TO ADD A NEW HUMAN CONNECTION TO THE LEARNING PROCESS

Use video elearning in your business to flip the classroom

If you are looking for new ways of engaging your learners, particularly in the corporate environment, we can recommend spending 20 minutes checking out Salman Khan’s Ted Talk, “Let’s use video to reinvent education”.

Khan talks about the power of video in teaching and the concept of ‘flipping the classroom’ by using technology to deliver self paced learning BEFORE the class even begins. The teacher comes to class having looked at the analytics of each student’s online learning; where they got stuck, where they needed to go back and review and where they made mistakes.  The live classroom then becomes a very different place. The moment the teacher walks in, he or she knows exactly what the challenges are for each student.

If you’ve ever struggled with High School maths, you know that a small gap in understanding will compound over time.  You can’t simply move on and hope that little gap will make no difference. Khan talks about this as being crucial to success in learning by ensuring each student fully understands each level of learning before progressing to the next.

Let’s apply this to adult learning in a corporate environment.  Offering elearning to adults before a session enables the subsequent live session to be of much greater value.  Learners are all coming to the session on an even footing without embarrassment and are then ready to engage in the next level of learning.

Khan looks at what you are doing with your ‘human time’.  Have a look at your live learning program and how you could use technology to enhance the live experience.  In the corporate environment, there is huge scope for ‘blended’ learning. Use technology to support your live sessions.   Create content which provides the preparatory framework for your session. Introduce your topic, provide the resources and background information.  All your staff then attend the session on the same footing. The live session can then be used to analyse and build on that online framework. Use role play, discussion, analysis, then capture that session and add to the initial online resource.   

The VidVersity course creation tool uses video to create content quickly and easily.  So it also means a live session can be edited and added to the background content to create an ongoing reference and resource for staff.  Contact us to access a trial version of the tool to see how you can introduce video based learning to your team.

I have been building online learning for over 15 years, mainly in the legal space providing professional development for lawyers. I have always wanted to use interactive video as a resource but have worried about protecting the IP in the videos and also getting some real analytics around interactions with the video.

One of the key reasons VidVersity exists is to protect your IP. Videos have been around in the learning space for many years, but delivering them in a learning management system is often difficult for two reasons.

1. Wrapping SCORM around your course if the video is longer than a few minutes is often impossible. The video is simply too large and therefore you cannot get it into an LMS unless it is an external link.

2. The problem with an external link to a video usually means the video is not tracked as part of the SCORM analytics and often the video is not protected. The video is loaded in either an external or internal hosting solution, both of which are expensive and often do not have the necessary security to protect the IP.

It is really difficult to secure your video AND get analytics.

We have worked so hard to solve both these problems. All the assets such as images, PowerPoints, documents are protected inside the SCORM file and then the video sits in our secure AWS server. The video cannot be downloaded or the URL obtained and the viewing of the video including all the clicks on resources, moving through slides is recorded to be sent back to your LMS.

This means you can really ramp up interactive video as a genuine learning experience in any LMS.

Natalie Wieland
Co Founder VidVersity
Keen educator

Retention in learning is a real issue. As educators we must be aware of this and have strategies.

When it comes to capturing and holding attention, video is by far the most effective medium out there today. Videos play an instrumental role in helping us break down complex materials and ideas into digestible bites, and they often do so in a visually appealing way.

In regards to learning, videos help reduce reading time and boost overall retention and engagement, and the more interactive the video is, the better the results tend to be. In fact, interactive videos transform the learning experience from a one-way communication to that of an exchange, with the learner taking on a much more active role.

We’ve already discussed how video is making an impact in the classroom for students and teachers alike. Now let’s look at how interactive video is leaving its mark on the corporate world.

  1. Improved Corporate Training

First and foremost, similar to how interactive video is transforming education in general, it’s helping companies improve their corporate training processes and systems as well. Specifically, interactive video changes the way content is delivered, making it more immersive and engaging.

At the same time, this allows for greater standardisation, intelligence gathering, and feedback as well. For larger organizations, in particular, the potential for interactive video to improve learning and deliver efficiency savings is huge.

  1. Engaging, Story-Driven Marketing

Interactive video is quickly making its way into the marketing space as well. In fact, in a 2015 survey conducted by Animoto, an animated video maker tool, it was discovered that four times as many consumers would rather watch a video about a product than read about it.

Also, according to the same survey, one in four consumers actually lose interest in a company if it doesn’t have a video they can consume.

Interactive, story-based videos give consumers the ability to engage with the company’s brand on a whole new level. Choose your own adventure-style content, for example, offers up a multi-layer storytelling ability, so a company can interact with users in a visually appealing way.

  1. Increased Click-Through Rates & Sales

Another big use case for interactive video in business is more direct sales. Not only can a company tell an engaging story about its products through this interactive content, they can offer consumers a low-lift way to travel straight to the product page to make a purchase as well.

According to a recent report, visitors who are prospective customers spend, on average, 2.6 times longer on pages with video than without. Coupled with the story-driven marketing we just touched on above, that increased time and attention on-site generally leads to increased click-throughs and sales.

  1. Interactive Product Demos

Speaking of driving actions through videos, this type of highly-engaging video content is transforming the product demo space as well.

Now, companies don’t just have to rely on their storytelling abilities in order to communicate a product’s benefits, they can actually show the user everything that’s great about their offerings in an interactive way. This “don’t just tell me, show me” aspect helps give a complete overview of a product’s features and functionality, so that users can get the most out of their experience.

  1. Valuable Customer Feedback

And lastly, interactive videos are transforming how corporations gather feedback, from customers and employees. Regarding the former, if a company’s products cater to a lot of different people, it helps to have an efficient way to direct them to the right person or page.

Or, if you’re in the market for a little helpful customer feedback to make your products and services better, an interactive video can provide a fun, engaging outlet with which to gather such information. Bringing a game-like aspect to this experience increases user attention and gives them plenty of freedom to make choices on-screen. The result is a more rewarding experience for the user and more valuable feedback for the company.

In Summary

Any corporation that’s leveraging the power of the internet today to market and sell its products and services—or engage and train its customers and employees—can do so much more effectively by adopting the usage of interactive video.

As we’ve shown here, there are a myriad of ways with which to apply this type of technology, all leading to increased engagement, attention, and, ultimately, sales. When it comes to capturing and holding attention, video plays a crucial role in helping to break down complex concepts and ideas in a visually appealing way.

In short, interactive video is changing the game for businesses everywhere.

As we’ve mentioned before, everybody has something to gain in terms of digital video’s rise within the classroom—students, parents, teachers, administrators, and institutions alike.

In fact, according to a recent poll, 92% of people think video increases student satisfaction with their learning experience, while another 83% think it increases teacher satisfaction as well (source). Thanks to digital video, abstract topics that once seemed far too difficult to grasp or teach have suddenly become much more understandable, not to mention accessible.

We’ve already examined how video is helping students become better learners. Now, let’s put the spotlight on the teachers. What do they have to gain by using video in the classroom? How is it impacting their abilities to effectively do their jobs? Let’s find out!

1. Videos Increase Student Engagement
First thing’s first. The more engaged a student is, the easier it is for he or she to learn. Digital video captures and holds attention, especially when it’s delivered in engaging bite-sized pieces.

When videos are interactive, as opposed to passive, they can work wonders for a teacher in the classroom. Dense materials can be broken down visually and explained much more easily, making it both simpler to teach and more painless to learn.

Videos can also be paused, rewound, and replayed, several times, even while on the go. This serves to expand a teacher’s reach outside the classroom as well.

2. Videos Create Remote Learning Opportunities
Expanding upon that last point, video, by nature, is intrinsically mobile. In fact, more than 75% of worldwide video viewing takes place via a mobile device (source).

What does that mean for teachers? It means less time spent repeating complex subject matter inside the classroom and more time spent teaching “on the go.”

Suddenly, teachers can go home with their students (figuratively, of course), delivering lessons and explaining homework via a mobile phone. This frees up valuable time, which can be used in other ways, such as research assignments, office hours, and more.

Simply put, this increased mobility creates an entirely new dimension for the classroom.

3. Videos Facilitate Personalized Feedback and Assistance
Every person is different, meaning we all learn differently and operate at different speeds. In that respect, another advantage digital video is creating for teachers is the ability to hold quick one-on-one sessions with every student in the class.

Students who don’t grasp a concept the first time around can always watch a video again and again, which is often much better than interrupting an entire class in the middle of a lesson.

Or, better yet, students can record and submit their own videos, which the teacher can then react and respond to personally. This means creating both a safe environment for a student to request further assistance and a more efficient way for a teacher to scale his or her time.

4. Videos Offer Great Data and Insights
The last thing we’ll touch on here is how great digital video is in terms of keeping teachers well informed. Many videos now contain analytic features, enabling teachers to track student engagement and attendance while viewing.

Imagine being able to definitively say that 90% of the class did the required reading assignment, or that 80% made it at least two-thirds of the way through. Those are the types of metrics one can expect from video consumption, and they’re game-changers for teachers.

No longer will a teacher need to explain to a parent all the qualitative reasons a student might be underperforming in a classroom, as there will be plenty of quantitative data as well.

In Summary
As you can see, teachers really stand to benefit with respect to video, both in and out of the classroom. It helps them create a less distracted, more engaging environment in which to learn.

That’s the key word when it comes to video in education: engaging. Simply recording an hour-long video of a teacher giving a lecture lends itself to the old way of classroom thinking, and it leaves much to be desired. Keeping videos concise, interactive, and engaging are how teachers can easily take advantage of all the benefits outlined above.

We’re experts in video’s role in education because we’ve built a complete online learning solution in VidVersity. Our unique combination of products and services offer a complete solution for your online learning objectives.

Simply put, we’re invested in helping teachers become more effective at their craft… through video.