It makes sense that shorter videos are better for learning: breaking videos into smaller, “bite sized chunks” would be more likely to engage learners.

But is that really the case? Absolutely and the research backs it up.

This study looked at student engagement across a range of video lengths:

Optimal Video Length for Student Engagement

The findings were that videos should be six minutes and preferably less. However, what was really interesting was the extent to which engagement dropped off after six minutes. The study found that when the video extended out to 12 minutes that the learner on watched on average three minutes: only 25%! Imagine what happens to that engagement when you take that out to the standard hour long videos that most people publish! Well, we know from speaking with our customers that the long, training videos that they just host on a server at their organisation used to get very low engagement.

That’s why at VidVersity we focus on making it really simple to create short video chapters and just one way that we make highly engaging video learning now a reality for anyone.