An email newsletter? Blog updates? A personal visit or phone call?
Video is a fast and effective way to capture product features, explain product functions and keep your sales team and customers up to date.
But how to package that video and deliver it effectively?
This is how I am using VidVersity in the Little Space, a boutique co-working and event space in the eastern suburbs of Sydney.
A big part of my customer base is corporate clients looking for an off-site venue so to secure a booking, I need to make sure the EA or Events Manager is completely confident in the space. Photos and videos are the best way to do this so VidVersity is really selling my space for me.
Once I have the customer booked in, I use VidVersity to provide resources about the space.
“How do I use the monitor?”
“How do I access the meeting rooms after hours”
“How do I use your online booking platform?”
Want to learn how to do something? Do you prefer to read about it or watch a short video?
In a 30 second video, I can show my customers how to to get access to our products and services, to connect to the technology and get started.
I can give them a video tour and embed booking links in the video chapters.
And I can combine it all into an online ‘catalogue’ with easy to find chapters which I can edit, move and extract. This means I can repackage existing video for different purposes. I can create a video-based sales deck. I can create an on-boarding or induction manual for new customers. And I can create a resource for existing customers so they can easily find answers any time.
I can reuse video content for different formats, for prospective customers, for onboarding new customers and delivering great resources to existing customer to highlight new features.
And it’s no longer the next best thing to being there in person, it’s better. It saves time and money and lets me reach my customers wherever they are.