When it comes to education, digital video is the future. How do we know for sure? Because 92% of the digital video viewing audience happen to be millennial’s (source).

Simply put, students today are hardwired a little bit differently than students of years past. Now, when faced with a “How do I do this?” or “What does this mean?” kind of moment, more often than not, they turn to familiar websites and search engines to consume a quick video.

The influence of digital video today is both impressive and undeniable, and in regards to the classroom, everybody has something to gain. In this article, we’re going to put the focus on the students, pointing out the various ways they stand to benefit with the rise of video in education.

  1. Videos Offer Students Strong Visual Cues

First and foremost, videos are highly visual. This gives them an inherent advantage when it comes to learning. When trying to break down complex subject matter—like a moment in history, a scientific principle, or a mathematical formula—it often helps to have visual cues.

That’s exactly what a video does. It adds something visual to the learning experience. Through video, one can take something a student might be reading about, or listening to via a lecture from their teacher, and add an extra dimension to it to really bring that concept to life.

  1. Videos Help Students Retain More Knowledge

How often might you remember close to every line in a book you read recently? Even if it’s an important book, as most school-issued textbooks tend to be, the answer is likely never.

When it comes to your favourite movie, or better yet, your favourite viral video, however, remembering close to every line is often a piece of cake.

Videos act to help increase knowledge retention, in part because they offer strong visual cues like we mentioned above, and partly because they have a tendency to be paused, rewatched, shared, and consumed more frequently.

  1. Videos Follow Students Everywhere They Go

Videos are ubiquitous in that anywhere a student has an active internet connection, they can (and do) consume them. The accessibility to video that exists on different devices—laptops, tablets, and most of all, smartphones—gives it a distinct advantage in terms of learning.

Why? Because students can consume a video whenever they want, wherever they are. The sheer level of convenience and ease through which a student can access video automatically makes it easier for improved cognitive learning through that medium.

  1. Videos Create An Engaging Sensory Experience for Students

Building along the same lines as strong visual cues, videos create a more engaging sensory experience for students than using print materials alone.

When you think about it, this makes a ton of sense. As humans, we interact with each other and our surroundings through a multi-sensory process that includes our ears and our eyes.

Video functions very much the same way, by engaging learners and allowing them to process what is happening with both of those same tools.

In Summary

As you can see, students stand to benefit greatly with respect to video, both in and out of the classroom. It’s often the easiest way to reach them, in all forms of the phrase.

The important thing to remember is that for video to be most effective in learning, it needs to be engaging. Watching a dry, hour-long video is the same type of task for a student as reading a passage out of the dictionary. Keeping videos short, interactive, and engaging are the way you keep them memorable and enjoyable, which will help students learn just about anything.

We’re experts in video’s role in education because we’ve built a complete online learning solution in VidVersity. Our unique combination of products and services offer a complete solution for your online learning objectives.

Simply put, we’re invested in helping students become better learners… through video.


Problem: This teacher had 120 students in the class, a number who were ESL students, with the majority local students. She wanted to do summaries of each lecture (after the lecture) to help the students who struggled with English and to assist all the class generally.

Why other solutions had not worked: She had tried using a number of products but they were either too expensive or required a lot of technical skill.

Solution with VidVersity: She used the VidVersity phone app after each class to create a short 5- 10 minute video summarising the class and did some basic editing on the phone. She then uploaded to the VidVersity web app which she used to add notes, links to reading guides, questions and some PowerPoints slide. She published the video and made available to her students using the VidVersity sharelink all within about 30 minutes of the class. She did a new video every week and through the analytics could see what chapters were being watched, when they were viewed and if they were getting the questions right.

Feedback: She loved how easy and quick it was to deliver something online and her students said it was invaluable.



Problem: A client wanted to deliver interactive videos to their staff for professional development. They also wanted to track learner activity but they do not have an LMS.

Solution: Using the VidVersity Foundry Share Link feature, once they had created engaging interactive content the client could send the link to their staff and track when the videos were viewed, which chapters were viewed and if they got the questions correct or not. The data could also be uploaded to an LMS if the client decided to go down the LMS route at a later date.

LMS: None



Problem: This client was required to teach learners all over the world. They also needed to assess their work. It is an agriucultural business and requires a lot of practical training and demonstrations.

Solution: They now have all their educators building teaching material with VidVersity Foundry and controlling their material including keeping it up to date and dynamic. They found traditional text based learning was not a great way to teach practical skills: changing a horse shoe, operating a quad bike safely etc.

They are also using VidVersity Benchmark so their learners can submit video assessments straight from their moboile phones. They were very worried with old online text based methods of assessment because their assessment really requires ‘doing’, but due to geographical challenges it was impossible to send someone on site to assess demonstrations. Time differences were also a real challenge. Now the students can video themselves out in the field and send back to the teacher.

LMS: Canvas


Problem: This client was a lecturer who was concerned some of their online students were not writing their essays. One of her key concerns with assessment is to know who wrote the paper and also how to assess skills acquisition.

Solution: She used VidVersity Benchmark with her students. She used Benchmark inside the University LMS to set up an assignment that required a minute video presentation providing an overview of how and why they argued certain points in their paper. She got her students creating a series of short videos to compliment papers, using the phone app, trimming in the app and sending directly to their LMS for assessment. She said it is fast even with large videos, easy to use and the students love it.

LMS: Moodle


Problem: This client had hundreds of hours of video but they did not know what to do with them. They also had a very limited budget and no one in the organisation with experience building online learning.

Solution: Using VidVersity Foundry over the quiet summer break they were able to turn their video library into interactive modules with chapters, quizzes and notes uploading their LMS ready for when their staff return. They were excited about the fact that, in their words, they have created their own “internal Lynda”.



Problem: Recording webinars but no one has been watching them.

Solution: This client has been uploading their recorded webinars ( in MP4 format) and uploading to VidVersity Foundry. Then using Foundry they have been editing the recording, breaking into chunks, adding quizzes and links and publishing in their LMS. They said for each webinar that is recorded it takes about 1 hour to have it edited and published. They are not only getting great feedback from the staff, they are getting great data from their LMS on who has been viewing, which chapters they have viewed.


This short video by one of our founders, Natalie Wieland, who has been teaching in the corporate and higher ed space for over 20 years, talks about where to begin.

Click here to watch a video on how to get started