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Video Learning Is Everywhere

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Is your dishwasher blocked? Where do you go…yes YouTube.

Is your workplace compliance training now online? It is likely to contain video content. Video learning is everywhere.

Did you attend an in house session where the presenter played some video content? A funny clip to illustrate the point perhaps?

Video is now easy to capture, and an ideal learning tool. Learners love it and as a basis for online content creation, it’s an incredibly cost effective means for subject matter experts and learning and development teams to create and deliver online learning and training resources. And all of us now have a video production tool in our back pocket, our smartphone.

So video is now (or perhaps should be) part of our everyday learning landscape both at home and at work.

Still not convinced? Then check out this article from Biteable with a statistical overview of the video landscape.

Check out this summary of from Biteable:
Video marketing statistics: The state of video marketing in 2021

So what is next for your business?

What is video hosting and what risks are there for your business?

Remember any video you access ‘sits’ somewhere and requires a hosting service. You will be familiar with Youtube and Vimeo but there are a range of other providers all offering a range of customisable options, many geared toward video based marketing.

So before delivering video content, consider these key factors

1. How secure is the hosting service? Does it meet security criteria for your organisation?

2. How will the video appear to the user? Do you need corporate branding? Do you really want the YouTube or Vimeo logo to appear on the clip delivered to your clients or staff?

3. How do you manage tracking and other completion statistics for your online learning. Remember if your online learning module contains video then the learners progress may not be tracked.

Here at VidVersity, we founded our business based on an ‘end to end’ solution so our customers have access to a video editing tool, course creation tool all the way to delivery to the end user and video hosting. Our host is Amazon Web Services based here in Australia.

Written by Liz Kollias former lawyer who has worked in the online learning space for the last 10 years.

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